The 1% Changer Process

From Social Discovery to Direct Booking

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The Three-Step Traveler Journey

1

Social Discovery

Traveler discovers your hotel on TikTok/Instagram. Emotion is high. Intent is forming.

2

Website Validation

They visit your site and find utility UGC that matches the vibe. Emotional + practical confidence.

3

Direct Booking

They book directly because your website answered their questions better than any OTA could.

Our 9-Step Implementation

We handle the heavy lifting so you can focus on running your hotel

1

Consultation Meeting

Assess current status quo with direct bookings, content strategy, and revenue goals

Step 1
2

Content Audit

Evaluate existing content and identify what can be leveraged

Step 2
3

Quotation

Provide detailed pricing based on requirements and goals

Step 3
4

Install Tech

Set up Sauce widgets and integrate with your hotel website

Step 4
5

Content Curation

Organize and optimize existing content for maximum impact

Step 5
6

Content Creation

Produce new Vibez and Answerz videos to fill content gaps

Step 6
7

Pilot Test

Launch with limited audience to validate strategy and gather feedback

Step 7
8

Assess & Learn

Analyze performance metrics and identify optimization opportunities

Step 8
9

Optimize & Scale

Make data-driven changes until direct bookings consistently increase

Step 9

Three Key Phases

Discovery Phase

Steps 1-3

  • →Understand your current situation
  • →Audit existing assets
  • →Agree on investment and timeline

Implementation Phase

Steps 4-6

  • →Deploy technology infrastructure
  • →Organize and optimize content
  • →Create new authentic content

Optimization Phase

Steps 7-9

  • →Test with limited audience first
  • →Measure performance and gather insights
  • →Iterate until direct bookings increase

How It Works: Content Shoots

Each shoot produces 5 strategic videos: 2 Vibez + 3 Answerz

The 5-Video Formula

2 Vibez Videos

Authentic social proof showing real guest experiences and emotions

3 Answerz Videos

Planning-focused content answering specific guest questions

Why This Works

Emotional confidence (Vibez) + Practical confidence (Answerz) = Booking confidence. Guests see what it feels like AND get their questions answered.

POOL SHOOT

Vibez 1:Sunrise pool moment
Vibez 1:Sunset relaxation vibe
Answerz 1:Is the pool heated?
Answerz 2:What's the pool depth?
Answerz 3:Pool hours & access?

BREAKFAST SHOOT

Vibez 1:Morning breakfast vibe
Vibez 1:Food close-up & plating
Answerz 1:Vegan/gluten-free options?
Answerz 2:What time is breakfast?
Answerz 3:Is breakfast included?

HEALTH SPA SHOOT

Vibez 1:Spa relaxation moment
Vibez 1:Treatment in progress
Answerz 1:What treatments available?
Answerz 2:What's the pricing?
Answerz 3:How do I book?

Professional Production Quality

Studio-Grade Content Creation for Your Hotel

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Why This Approach Works

📊

Data-Driven

Every decision backed by metrics and guest feedback

🎯

Targeted

Content tailored to your specific property and guests

🔄

Iterative

Continuous improvement until you see results

⚡

Fast Results

Pilot phase validates strategy quickly

Ready to Start Your Journey?

Let's schedule your consultation meeting and assess your property's potential for direct bookings.

Schedule Your Consultation