The Age of Authenticity is Here. Is Your Hotel Ready?
Increase Direct Bookings with Authentic Guest Content
Vibez + Answerz brings real guest experiences to your hotel site—driving emotional confidence, answering critical questions, and converting browsers into bookers.
Vibez
Emotional Confidence
Real guest moments that drive desire and emotional connection. Show travelers what it feels like to stay at your property.
- ✓ Real guest moments
- ✓ Emotional storytelling
- ✓ Social-first format
- ✓ Drives engagement
Answerz
Practical Confidence
Real guests answering specific planning questions. Reduce friction and build booking confidence by addressing the 1% questions.
- ✓ Q&A format
- ✓ Practical information
- ✓ Reduces objections
- ✓ Drives conversions
Hub Integration
Booking Confidence
Seamlessly integrated into your hotel site. Organized by topic, shoppable, and designed to keep guests on your site.
- ✓ Organized by topic
- ✓ Shoppable experience
- ✓ Direct bookings
- ✓ Performance tracking
Emotional Confidence + Practical Confidence = Booking Confidence
Guests see what it feels like AND get their questions answered, driving measurable increases in direct bookings.
Vibez
Emotional
Answerz
Practical
Result
Booking
What Could a 1% Shift Mean?
See exactly how much revenue you could recover by shifting just 1% of OTA bookings to direct channels.
Calculate Your Revenue ImpactWhat if you could bring the vibe check to your own site?
What if real guests answered the 1% questions?
Traditional Hotel Websites
- ❌ Text reviews (generic, unhelpful)
- ❌ Bland photography (stock images)
- ❌ Text FAQs (no personality)
- ❌ No user-generated content
- ❌ No authentic voices
With Vibez + Answerz
- ✅ Real guest moments (authentic, emotional)
- ✅ Professional video content (high-quality)
- ✅ Video Q&A (answers to real questions)
- ✅ Abundant user-generated content
- ✅ Real voices from real guests
Why Vibez Matter
97%
of travellers agree that travel helps them recharge emotionally
Accor x Globetrender
25%
of travellers would like their online search to start with mood
Accor x Globetrender
The 8 Travel Emotions That Drive Bookings
AWE
Experiences that swap the ordinary for the extraordinary
ENDORPHIN ECONOMY
JOY
Experiences that spark a dopamine rush of happiness
HYPER PLAYGROUNDS
FREEDOM
Experiences that create a break from everyday routine
PORTABLE LIFESTYLES
CONNECTION
Experiences that bring friends (old and new) together
SOCIAL WELLNESS
NOSTALGIA
Experiences that make people feel more fondly for the past
MEMORY LANES
SERENITY
Experiences that are grounding, calming and centering
EARTH SYNCING
SURPRISE
Experiences rooted in spontaneity and unexpected delight
UNFILTERED JOURNEYS
PRESTIGE
Experiences that fire up a sense of accomplishment
POINTS MAXING
Vibez + Answerz helps hotels showcase experiences across all 8 emotional motivations, giving travelers the vibe check they need to book directly.
Ready to Transform Your Direct Booking Strategy?
Join hotel groups that are shifting from OTA dependency to direct booking dominance.
Let's Talk
